Back-To-School 2025 SMT with Elizabeth Werner - August 18, 2025 |
LEGO Friends Travel Boat Adventure |
Description: Introducing the LEGO Friends Travel Boat Adventure a detailed, 685-piece playset that puts kids aged 8+ at the helm of their own high-seas journey featuring the characters of Heartlake City. This adventure-packed set transforms into a fully equipped luxury boat, complete with four minidolls (Paisley, Zac, Celine & Sky), adorable dolphins, and authentic vacation accessories. The boat even features a working sail that moves when kids turn the wheel, plus a lift-off top for easy access to all the detailed interior spaces! This set supports the LEGO Group's She Built That campaign celebrating kids' creativity and passions. As part of the campaign, the LEGO Group partnered with TIME Studios to launch the first-ever "Girls of the Year" list, recognizing 10 young leaders worldwide who are building extraordinary futures. |
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Age: 8+ years |
Suggested Retail Price: $74.99 |
Availability: Available now at all major retailers |
Company: LEGO |
Website: www.lego.com/en-us/product/travel-boat-adventure-42664 |
Walmarts back-to-school assortment |
Description: Walmart helps families save time and money with everything students need in one convenient destination. This year, the 14 most popular supplies cost less than they did six years ago, plus Walmart is offering 200+ rollbacks and thousands of items under $1-$10. Customers can shop supplies, backpack, lunch and first-day outfit - all under $65. Walmarts new Weekend Academy tween fashion line offers trendy looks under $15, many under $10. |
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Age: Students of all ages |
Suggested Retail Price: Families can get everything their student needs to start the school year for under $65, including supplies, gear, a backpack and head-to-toe outfit all in one convenient destination. |
Availability: No matter when, where or how customers prefer to shop, Walmart offers many fast, easy and convenient ways to get everything needed for the new school year, in stores, on Walmart.com and the Walmart App. |
Company: Walmart |
Website: corporate.walmart.com/news/2025/07/15/walmart-helps-students-get-first-day-fresh-with-school-supplies-priced-lower-than-last-year |
Fisher-Price Laugh & Learn 4-in-1 Activity Table & Easel |
Description:
The 4-in-1 Table to Easel grows alongside baby with them from sitting, to standing, to creating! Smart Stages content includes 135+ sounds, phrases and songs. Activity side includes an artists pallet that teaches numbers, colors and shapes, and spinning color wheel that activates music, and classic busy activities like a flip book, bead bar, and spinner. Easel side includes a clip to hold paper, a tray for storing art supplies, and slots on the side to hold markers and crayons. |
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Age: 6-36 months |
Suggested Retail Price: $59.99 |
Availability: Amazon, Target & Walmart (coming soon!) |
Company: Fisher-Price |
Website: shop.mattel.com/products/fisher-price-laugh-learn-4-in-1-activity-table-easel-jdl65 |
SquishPillow by Original Squishmallows - Firm Bed Pillow and Ultra Soft Pillowcase Cover |
Description: Introducing the first official sleep pillow from Squishmallows designed for real rest with the same signature squish fans adore. Perfect for dorm life, its cozy, supportive, and irresistibly cute, with themed pillowcases (sold separately) that double as playful décor. Expert-designed for ultimate comfort, this luxe pillow starts at just $29.99 (exclusively at Target.com) and now comes in three squishy firmness levels: soft, medium, and firm to match every sleep style. |
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Age: 3+ years |
Suggested Retail Price: $29.99 |
Availability: Available now exclusively at Target |
Company: Jazwares |
Website: shop.jazwares.com/pages/squishmallows-squish-pillow |
My Robotic Pet: Coding Chameleon |
Description:
Build a loyal robotic reptile buddy that responds to your gestures, changes colors, and automatically fires and retracts its tongue! This first-of-its-kind robotic chameleon is equipped with a color sensor, infrared sensor, and RGB LEDs that allow you to code and program it in three unique play modes. In Coding Mode, youll use the included colorful action cards to program your pet to carry out a series of movements. In Wild Mode, the chameleon will camouflage and turn into the color of its surroundings, stalk possible prey, and shoot its tongue out at objects that might be a yummy treat! In Pet Mode, your robot pal gets friendly, walking around searching for you and showing its excitement when you pet it. |
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Age: 8-12+ years |
Suggested Retail Price: $54.95 |
Availability: Now in Walmart |
Company: Thames & Kosmos |
Website: store.thamesandkosmos.com/products/my-robotic-pet-coding-chameleon-coming-fall-2025 |
This SMT is sponsored by LEGO, Walmart, Fisher-Price, Jazwares and Thames & Kosmos. |